Industry standards for web-based articles is always changing. It really takes a professional, in the field, who stays on top of what is current to provide articles for websites that will not get them into trouble. By trouble I mean get their website sandboxed. Sandboxed is what happens to entire websites when even one page on said website domain is brand new, has little content or has re-purposed the content from other websites, even their own, which is also called plagiarism and any of a number of other things. To be well ranked at the googlebots have had their way with you, you must not have plagiarized, or left anything grammatically incorrect or have any misspelled words, or post an article that is too short or too long or any of a number of other issues on a list that can be changed at any time by the powers that be at Google, etc.
Sandboxed is when Google puts a website into a type of search engine quarantine that can keep a website from being found, even with a correct url. That means that even if a potential client types your exact url into a search box they may still not pull up your site. This also means that your site does not show up in searches using keywords. Your website you invested time and money into has become invisible on the web and more than likely you will not even know it other than business is down. Oh, and you may be able to see your website on your computers but that is because it is saved there and when you click on it, you go back to the saved version you made.
Now I have no intelligent reason to share the industry standards that work right now, as why would I educate others into not needing my services? It isn’t only that, it is not possible to teach someone all they need to know, as this information develops over time and as I hope I have mentioned enough times, continues to change. If you do not know where to find these changes, you will go on your merry way, cranking out website articles not knowing you are digging the websites grave even deeper or more of your web investment goes down the drain.
You will also find all kinds of opinions on the subject if you research the topic yourself, but do not be fooled. Semantics aside, the facts are that what is acceptable by current industry standards does not match what once was, nor will it be likely to remain static for long.
For example, over 2 years ago web articles needed to be 300 words. the next year it was 400 words, not 399, but 400 or more. Now website articles need to be 500 but that cannot be too long and the difference in one word can kill the article.
If any part of an article is plagiarized it will be sandboxed, and not just the article or that specific web page, but the entire website. If you do not know how to check for plagiarism before posting you can destroy a lot of work and investment. I can tell you from personal examples, that writing, in your own words, right out of your own head, can show up plagiarized. In the rhythm of the English language we generally use the same phrases just like others and plagiarism is based on keywords and phrases in the world of the web.
Am I sharing this topic to garner more business for myself, maybe, but not necessarily. I’m pretty busy here. I do feel the pain of others, learning the hard way, and to date, I do not know how to get a website out of sandboxdom. One would think you could correct the errors and vwalah, poof, your website is back in the good graces of Google and their ilk. But I don’t know that. However, I do share this because you may think anyone can write an article and at some time past that may have been true. But not just anyone can write articles for websites and have them succeed and that is a piece of knowledge you should know.